Cathay appoints Shanna Docherty to key role in elevating the market success of Hong Kong’s home carrier across the Middle East and Africa
Premium travel lifestyle brand and Hong Kong’s home airline, Cathay, which recently resumed direct flights between South Africa and Hong Kong, has appointed Johannesburg-based Shanna Docherty as Regional Head of Trade Sales for Middle East and Africa (MEA).
Docherty will be responsible for identifying new business opportunities and strategically optimising revenue across the airline’s channel partners. She has 14 years of comprehensive aviation experience and brings a deep understanding of commercial acumen, effective people management, and a genuine respect for cultural diversity.
Docherty joined Cathay in 2019 as Cargo Manager and has been an ardent advocate for the empowerment of women in the aviation sector. She has held a number of key senior aviation roles prior to joining Cathay, including in the United Kingdom and South Africa.
Renowned for its service excellence, Cathay consistently sets new standards in premium travel and Docherty’s appointment marks a significant step in the airline’s journey, underlining its dedication to excellence and innovation in aviation. Under her guidance, Cathay aims to enhance its offerings and elevate the customer travel experience for customers in the Middle East and Africa, reinforcing the importance of these regions to Cathay, which operates scheduled passenger flights to Dubai and Johannesburg.
Cathay is a premium travel lifestyle brand that brings together all that we love about travel with everyday lifestyle. The range of products and services includes flights, holidays, shopping, dining, wellness and payment. All our travel lifestyle offerings are designed to bring customers exciting offers, rewards, experiences and hand-picked partners. Flights are provided by Cathay Pacific, the home airline of Hong Kong and a founding member of the oneworld global alliance. The Cathay Group also comprises low-cost carrier HK Express, express all-cargo carrier Air Hong Kong and various subsidiaries. We are a member of the Swire Group and are listed on the Hong Kong Stock Exchange (HKSE) as a public company. For over 77 years, Cathay Pacific has been connecting our home city of Hong Kong to the world. Now we’re bringing that connection to more of our customers’ lives. The new era of Cathay elevates their every bite, tap, step, stay and flight to greater heights. www.cathaypacific.com