Home Real Estate MAKING A LASTING IMPRESSION: THE IMPORTANCE OF KERB APPEAL AND HOW TO ACHIEVE IT

MAKING A LASTING IMPRESSION: THE IMPORTANCE OF KERB APPEAL AND HOW TO ACHIEVE IT

by Sam
4 minutes read

They say you never get a second chance to make a first impression and, in the realm of real estate, this adage couldn’t be truer.

“Kerb appeal, or the attractiveness of a home’s exterior, can significantly impact a buyer’s interest and willingness to explore further but it’s an aspect that is often underestimated by sellers,” says Claude McKirby, Co-Principal of Lew Geffen Sotheby’s International Realty in Cape Town’s Southern Suburbs.

“When potential buyers pull up to a house, their initial impression plays a crucial role in shaping their perception of the property and in a competitive market where buyers have countless options, a strong first impression can make your home stand out from the crowd.”

Breaking it down further, McKirby explains why first impressions matter:

  • Emotional Connection: Humans are highly visual beings, and aesthetics play a significant role in our decision-making process. When potential buyers see a visually appealing exterior, they are more likely to form an emotional connection with the property, envisioning themselves living there and creating a sense of home.
  • Perception of Value: A well-maintained and attractive exterior can signal that the property has been cared for, implying that the interior is likely to be in good condition as well. This perception of value can influence buyers to place a higher monetary worth on the property, leading to increased interest and potentially higher offers.
  • Differentiation: Kerb appeal sets your home apart from neighbouring properties. If your home stands out positively in the neighbourhood, it will attract attention and generate curiosity among potential buyers. This can result in more scheduled viewings and potentially a quicker sale.

“The obvious ways to increase your kerb appeal are making sure the lawn is neat, the bushes and trees are trimmed and a fresh coat of paint where necessary, but if you really want to create the wow factor and make your home truly memorable, you need to think outside the box and pay closer attention to details,” says McKirby.

He offers the following tips for a home that stands out from the pack:

Statement Entryway: Upgrade your front door to make a bold statement. Choose a vibrant colour that complements the overall aesthetic of your home or opt for a unique and eye-catching design. Add stylish door hardware, such as a decorative knocker or elegant handles, to create a memorable impression.

Artful Landscaping: Incorporate artistic elements into your landscaping to add visual interest. Install sculptures, unique planters, or a small water feature to create a focal point. Introduce colourful and diverse plantings that thrive in your region, thereby creating a vibrant and inviting atmosphere.

Outdoor Lighting: Illuminate your home’s exterior to enhance its night time appeal. Consider installing subtle lighting along pathways, highlighting architectural features, or adding well-placed outdoor sconces. Lighting not only adds a touch of elegance but also enhances security and safety.

Statement Garage Doors: Don’t overlook the impact of garage doors on kerb appeal. Upgrade your garage doors to create a cohesive and visually appealing look. Opt for modern, sleek designs or traditional carriage-style doors that harmonize with the architectural style of your home.

Unique Mailbox: Instead of a generic mailbox, consider installing a unique and eye-catching design. Choose a mailbox that reflects your personality or complements the architectural style of your home. This small detail can add charm and intrigue to your kerb appeal.

Creative House Numbers: Upgrade your house numbers to make a statement. Choose stylish, oversized numbers that are easy to read from the street. Consider unconventional materials like metal, ceramic, or wood.

Outdoor Seating: If the space lends itself, create an inviting outdoor seating area near your front entryway. Arrange a cosy bench or a couple of stylish chairs with a small table. This not only adds functionality but also showcases the potential of outdoor living spaces, capturing the imagination of potential buyers.

McKirby says that by going beyond the basics and incorporating unconventional ideas, you can elevate your home’s kerb appeal and leave a lasting impression on potential buyers.

“Remember, a captivating exterior sets the stage for a positive viewing experience and increases the chances of a successful sale. So, invest some time and effort into enhancing your home’s curb appeal, and reap the rewards of a memorable first impression.”

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