In a groundbreaking collaboration, Ascend Label and Dandelion have joined creative forces to introduce a unique collection named “ENTABENI.” This collaboration draws inspiration from the rich cultural tapestry of the Xhosa people, specifically from the iconic blanket worn by boys during their initiation school—a sartorial journey that transcends time and tradition.
The Cultural Tapestry:
At the heart of “ENTABENI” lies a deep appreciation for the Xhosa culture, which is elegantly encapsulated in the blanket worn during initiation. This culturally significant garment represents a rite of passage, a symbol of resilience, and a connection to ancestral heritage. Ascend Label and Dandelion have artfully woven these cultural threads into a contemporary fabric, creating a collection that pays homage to tradition while embracing modernity.
Creative Visionaries at the Helm:
Guiding this creative voyage are the visionaries behind Ascend Label and Dandelion. The creative direction, masterfully led by @ingagubeka and @dandelion_black2, sets the tone for a collection that harmoniously blends authenticity with a modern aesthetic. The styling, an art form in itself, is orchestrated by @dandelion_black2, creating a seamless fusion of tradition and contemporary flair.
Artistry in Every Detail:
The meticulous art direction, a collaborative effort by @paulshiakallis, @ingagubeka, and @dandelion_black2, ensures that every piece in the “ENTABENI” collection tells a story. From the choice of fabrics to the intricate design elements, each detail is a brushstroke on the canvas of cultural appreciation.
Capturing Timeless Moments:
The lens of photographer @paulshiakallis immortalizes the essence of the collection. Through evocative visuals, the “ENTABENI” collection comes to life, capturing not just garments but the spirit and soul of Xhosa tradition.
A Cultural Odyssey:
“ENTABENI” is not just a collection; it’s a cultural odyssey that invites everyone to be part of the narrative. The collection will be available online at www.ascendlabel.com starting Thursday, 30 November, inviting fashion enthusiasts and cultural connoisseurs alike to experience the fusion of tradition and contemporary design. For those seeking a tactile experience, the collection will also be available in-store at Mall of Africa.
Ascend Label and Dandelion have not merely created a fashion collection; they have crafted a cultural dialogue, a testament to the beauty of blending heritage with innovation. “ENTABENI” stands as an emblem of the power of fashion to transcend time, weaving a narrative that is both timeless and avant-garde.